The superpromoter
Superpromoters personify the power of enthusiasm. They share their enthusiasm about products, brands and companies and influence other people. They increasingly do so online through social media.
Superpromoters are the driving force behind the success many companies. However, the reality is that most organizations suffer from a severe case of superpromoter blindness. Because most managers are problem solvers they only focus on dissatisfied customers or non-customers and superpromoters are neglected (they are not causing a problem so why focus on them?).
If you team up with your superpromoters they are a source of inspiration and positive energy and they'll show you the way!
Over 20 companies including large multinationals like Unilever, Heineken and Philips have now started to work with their superpromoters.
Click below to view a short introduction into the superpromoter concept: